Entrepreneurial Insanity in the Restaurant BusinessWhen Doing the Same Things Do Not Produce Different Results...
Roger McManus, a battle-scarred, veteran entrepreneur, teams up with Chef Mark Garcia to develop an entirely different perspective on the subject of restaurant ownership.
Entrepreneurial Insanity in the Restaurant Business hits home for those who “walk the walk”, comments author Roger McManus. “The book challenges the owners of restaurants to look at whether they are limiting their scope to that of a “small business” or they have expanded their view to be that of an entrepreneur.”
Roger McManus partnered with Chef Mark Garcia to define the question and describe how a restaurateur can tell the difference between small business ownership and entrepreneurism. And, surprisingly, the analysis is less about money that it is about attitude.
McManus explains that it is all about operating systems that allow a business to run. If the systems are in place, the owner is almost irrelevant. “When the right systems are in place, the owner”, McManus quips, “can essentially manage the business from an iPhone.”
The book challenges the owners of restaurants to keep the art of cooking and food design in perspective, but to get real about the business of selling food! The ideas in this book will forever change how the motivated restaurateur will view his or her profession – and life.
The concept behind the Entrepreneurial Insanity series rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths.
Mark and Roger have created a book that makes the distinction between owning a restaurant and owning a business asset very clear. It is the difference between owning a small business and being an entrepreneur.
This book lays out the case for and the strategy by which, professional restaurateurs can grow their business and their freedom.
This book is the product of “entrepreneurial insanity. Growth is the only cure.
Publication Date: Feb 01 2011
ISBN/EAN13: 0974945234 / 9780974945231
Page Count: 196
Binding Type: US Trade Paper
Trim Size: 5.5″ x 8.5″
Color: Black and White
Related Categories: Business & Economics / Marketing / General